MAXX is your chance to hang out with, and learn cutting edge magic from some of the world's best magicians. And when we say hang out with, we mean it. Hanging out is ON THE SCHEDULE.

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Doubletree Atlanta Airport

3400 Norman Berry Drive Atlanta, GA 30344

May 1-2, 2020

Penguin MAXX events are your chance to sit down with the top pros and learn the best-kept secrets in magic that you can’t learn anywhere else. These live events are packed with lectures and workshops from some of the best magicians in the world. Not only do you learn, but you get access.

MAXX is strictly limited to 300 spots, so you can ask the questions that matter during the lecture, get the hands-on learning you need during the workshops, and get the quality time you want with your favorite creators during the jam session.

While you’re at MAXX be sure to stop into the dealer’s room to see some of the newest magic, some of it not even released yet. If all that wasn’t enough the Penguin team is on hand to look for the next hit effect. Some of the best selling tricks of the last few years were discovered at MAXX events.

Jay Sankey

Shawn Farquhar

David Regal

Dan Harlan

Jay is a true magician's magician and is widely considered to be one of the most original thinkers and finest magic teachers alive today. He is also one of the most prolific magic creators on the planet. At last count Jay has created well over 700 original magic effects.

Shawn has been entertaining audiences around the globe for over two decades. The IBM awarded him both STAGE MAGICIAN and SLEIGHT OF HAND MAGICIAN OF THE YEAR, making him the ONLY magician in history to win BOTH world championships.

Author, television magic producer, Magic Castle performer AND hilarious magic creator. Two-time recipient of the “Lecturer of the Year” award from the Academy of Magical Arts.

One of the most prolific creators in the world of magic, with incredible hits like Starcle, All-Seeing Eye, Hover-Card Plus, Vortex, and many, many more. Also well-known as the host of Penguin LIVE and the mastermind of the Tarbell: Every Trick in the Book series.

Nick Locapo

Brent Braun

Erik Tait

Shaun Dunn

One of the hardest working magicians in America. Over the last decade he has he has performed his close-up and stage act for over a million people, and thousands of organizations.

Consistently regarded as one of the top creators working today and has created some of the top selling magic of the last two decades including Torched & Restored, Position Impossible as well as his five-star rated Decks and Deceptions.

Erik is an award winning magician who has appeared on Penn & Teller: Fool Us, as well as some of the most prestigious stages in magic.

Shaun has been a major player in the magic industry for over 12 years. He has worked with countless magicians and been an important decision maker in over 1000 individual magic products. His advice has helped many magicians succeed in the magic industry.

Magic Expo Dealers Room

This is a fantastic opportunity to see and buy some of the best magic available.

Magic Show

A full evening show featuring many of our headliners, and other surprises!!

Penguin Magic Lecture

A lecture featuring the latest and greatest magic on the market, along with some new releases.

Dan Harlan Lecture

Always innovative, Dan Harlan shares his latest creations with you. Brand new ideas, routines, and presentations will get your gears spinning at full speed. Plus, you'll be the first to experience a sneak preview of Harlan's current projects. Cutting-edge concepts from a magical mastermind.

Brent Braun Lecture

Brent will be sharing powerful, real-world material by blending practical methods with sound theory, presentation, and showmanship. This is your chance to learn not only how Brent’s magic works but why it works.

Making a Magic Product Workshop

Learn the basics of releasing a trick to the magic community. Shaun Dunn has over a decades worth of experience in the magic industry. In this workshop Shaun crams as much info as possible into a 30 minute lesson on what makes a great product for magicians.

Jay Sankey Show & Lecture

Jay is a true magician's magician and is widely considered to be one of the most original thinkers and finest magic teachers alive today.

Magic Expo Dealers Room

This is a fantastic opportunity to see and buy some of the best magic available.

Lunch Break

Levitation Workshop

If you have ever wanted to perform astounding magic where objects seem to move and float on their own, this is your opportunity. You will learn real world levitation techniques that can be used anytime, anywhere. Even if you have never used invisible thread before, this workshop with Nick Locapo will give you the confidence, and teach you everything you need to know.

Zero to Cardsharp Workshop

Improve your card skills, learn new sleights, and become the expert at the card table. This 30 minute workshop with Erik Tait will give you the tools you need to go from zero to card sharp. This must see workshop is for all skill levels. You’ll learn three tricks with a gambling theme, as well as a few pointers to improve your sleight of hand.

Rubber Band Workshop

Dan Harlan was instrumental in popularizing magic with rubber bands and is widely considered a master of rubber band magic. With Dan's help you will quickly learn the seemingly complicated twists and turns of rubber band magic giving you the confidence to perform like a master.

David Regal Show & Lecture

Author, television magic producer, Magic Castle performer AND hilarious magic creator. Two-time recipient of the “Lecturer of the Year” award from the Academy of Magical Arts.

Dinner Break

Shawn Farquhar Show & Lecture

Shawn has been entertaining audiences around the globe for over two decades. The IBM awarded him both STAGE MAGICIAN and SLEIGHT OF HAND MAGICIAN OF THE YEAR, making him the ONLY magician in history to win BOTH world championships.

Headliner Panel and Q&A

Ask your magic questions to any of the headliners in this star-studded panel discussion and Q&A session.

Penguin Jam Session

Ask anyone of the headliners anything you like, this is YOUR time to hangout and ask all the questions you thought of too late, to see the moves you wanted a closer look at from the show or from a lecture, or to swap jokes, moves or just generally gawk and get autographs :)

Overnight rooms $114

Code valid until April 10, 2020

Parking $10 Overnight

"There was a stellar lineup of talent performing and lecturing. Just the chance to hang out, session and get advice from some of these guys was worth the price of admission alone."

"This was a remarkable event. We spent time jamming, jazzing, magic-making directly with these incredibly talented performers."

"My favorite part was the access to the creators. It’s a great way to get up close with the stars of magic. Defiantly consider going to one if you have the chance."

This is a fantastic opportunity to see and buy some of the best magic available.

Penguin Magic

Brent Braun

Michael Kaminskas

Diamond Jim Tyler

Takamiz Usui

Greg Rostami

Trick Supply

Special Guest